Video Curriculum Production with Miller Center for Social Entrepreneurship
Video Curriculum Production with Miller Center for Social Entrepreneurship
Check out the first minute of this video to get a feel for the style of the curriculum.
ORGANIZATION
Miller Center for Social Entrepreneurship at Santa Clara University
TIMEFRAME
January 2017 - June 2018
MY ROLE
Video Production (filming, designing graphics, editing)
SUMMARY
I created 120+ engaging curriculum videos to educate social entrepreneurs. I filmed Silicon Valley business experts, designed graphics, edited, published, and trained a new student to take my place after being the only video editor for over a year. I learned the Adobe Premiere and After Effects software, worked with my supervisor to codify a repeatable curriculum creation process, and created custom graphic animations.
Context:
Miller Center is the largest university-based social enterprise accelerator in the world, and is a center of distinction at Santa Clara University. The Global Social Benefit Institute (GSBI) is Miller Center’s flagship program, and over 900 social entrepreneurs have participated, in turn impacting over 320 million people and raising over $940 million in funding.
Problem:
The GSBI program features two main components: Silicon Valley executive mentorship and online video lessons around business models, marketing, finance, investment and scaling. Unfortunately, the video lessons were each 15-minute PowerPoint voiceovers, and many of the slides showed hundreds of words at a time. How could we make videos more engaging?
My role and process:
I handled all parts of the video-making process including filming, editing (Adobe Premiere), designing graphics (Adobe Illustrator and After Effects), incorporating feedback and publishing to YouTube. One key role that I took on in addition to piecing together the videos was determining key points and summarizing through graphics and animations shown beside the presenter.
Each video went through several rounds of revision with the content experts and GSBI program coordinators, so I learned to be organized and provide timely edits to meet deadlines. For the first 12 months, I was the only student working on the videos, and for six months after that, I trained a new student to take over my position before I transitioned into a summer internship and study abroad program.
This animation for a Breakeven Analysis video shows how to visualize profit.
French videos for program in Benin, Africa
Miller Center partnered with a Jesuit organization in Benin to run weeklong training programs for social entrepreneurs. These programs relied on in-person training sessions to teach Miller Center’s content, limiting their scale and effectiveness. I partnered with a French-speaking Miller Center mentor to film and edit 25 videos totaling over 3 hours of content, all in French. Matching spoken words to PowerPoint slides and editing the videos proved quite difficult in an unknown language, but all parties were happy with the result. I also helped train a new student employee during this project, and mentored her to take my place in all aspects of the editing process.
French video introducing the Miller Center "Boost" workshop
A few things I learned:
- Video editing with Adobe Premiere and After Effects
- Creating repeatable best-practices process for curriculum creation
- Using graphics, animations and text to highlight key points of presenters
- Meeting deadlines and frequently communicating project status to all parties
