Consulting Fellowship with Three Wheels United
I spent the summer of 2019 in India working for Three Wheels United, a startup social enterprise offering loans to auto-rickshaw drivers for electric vehicles. This consulting project is a part of the Global Social Benefit Fellowship at Miller Center for Social Entrepreneurship, a competitive action research program that offers mentorship and fieldwork experiences to motivated students.
Currently operating in the Bangalore area, Three Wheels United is positioning to expand into cities across India. To aid their scaling efforts, we conducted 102 interviews with drivers, financiers, dealerships, and potential partners in four cities across India. These interviews revealed obstacles to electric vehicle ownership, improvements for the customer experience, and critical factors to consider when expanding.
Market Evaluation Guide. This guide evaluates the feasibility of expanding into a new market based on factors found to be important from field research. Examples of these factors include local regulations, existing infrastructure, and driver demographics.
Customer Journey and Recommendations. By detailing a driver’s decision-making process, the journey map reveals improvements for the customer experience. Implementing new initiatives can increase driver loyalty and brand recognition.
Human Resources Recommendations. This guide presents high-level recommendations for improving company communications, building leadership capacity in current employees, and developing organized management structures as the enterprise scales based on academic research and our own observational data.
New Delhi Market Entry Strategy. Three Wheels United is preparing to expand into New Delhi, the largest city in India. This document presents pertinent market research, a customized market entry strategy, and partnership recommendations with an electric rickshaw aggregator.
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